Synergizing the digital presence of your company is one of the best ways to see return on generated leads. Keeping your brand consistent in terms of colors, graphics, fonts, etc., ensures that your company is not only professional, but identifiable.
Two thirds of small businesses have websites, and a nearly identical number of local businesses reported connecting more easily with clientele through those websites. Those numbers explode with larger corporations, of course, and there is a reason; a good website, in the eyes of a potential client, is a necessity of a great company.
A business needs a brand, plain and simple. Consistent branding throughout ad campaigns, content, landing pages, and so on, allows the consumer to really feel immersed in the professionalism of your services.
The long and short of it is that your clients want something easy. When your website is well designed, and you leverage that with consistent and memorable branding, you give them a sense of consistency, which becomes a sense of trust. The more that consumers interact with your website, the more likely they’ll be to do business with you.