Search Engine Optimization is the process of refining your website’s content in order to make your page easier to find for potential clients. With Google alone processing 75,000 searches per second, and nearly 70% of organic site traffic going to the first five organic search results, search engine optimization is worth investing in.
With the inclusion of certain keywords and phrases, your website can move from being on the last page of results, up to the top of the list of search results. Many variables have to be considered, but once a site has been reworked with SEO in mind, the organic traffic of the page skyrockets.
Leverage that with consistent and trustworthy content, branding, and design, and your business will be elevating in no time!